Our Commitment to our Customers

The Shimano commitment to our customers includes our active and direct involvement with organizations who work tirelessly on behalf of fishing and cycling. We choose our partners carefully because the future of these great outdoor recreational activities depends on the quality, experience and professionalism of the advocates.

The issues we are engaged in span a broad spectrum -- from threats to public land and water access to safe places for children to ride a bike. Together with our partners we are involved with government agencies and elected and appointed officials at the state, provincial and federal levels in policy, legislation and regulations that impact on people who fish and who ride a bike.

For 20 years, Shimano has been directly involved as an advocate for the people who buy our products -- and our partners featured here have earned our respect and our appreciation.


International Mountain Bicycling Association

The International Mountain Bicycling Association (IMBA) is a non-profit educational association whose mission is th create, enhance and preserve great trail experiences for mountain bikers worldwide. Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among differenct trail user groups, grassroots advocacy and innovative trail management solutions. IMBA's worldwide network includes 35,000 individual members, as well as 80,000 total constituents from more than 600 bicycle clubs, 130 corporate partners and 200 bicycle retailers. IMBA's members live in all 50 U.S. states, most Canadian provinces and in 30 other countries. IMBA's headquarters are located in Boulder. Colorado, at the base of the Rocky Mountains. The IMBA Canada office is located in Collingwood, Ontario. Learn more by visiting IMBA online at


Bikes Belong

Bikes Belong Coalition is the U.S. bicycle industry organization dedicated to getting more people riding bikes more often. Bikes Belong works to increase federal bike funding, awards grants to support innovative bike projects, promotes bicycling and its benefits, and backs crucial national efforts such as Safe Routes to School, Bicycle Friendly Communities, and the National Bike Summit. The affiliated Bikes Belong Foundation focuses on improving bicycle safety and enhancing children's bike programs. For more information, please visit